Our story
Celebrating Tradition and Everyday Joy
Over 60 years ago, Lydia’s Lechon began as a small stall in Baclaran, serving what would become the most iconic roast lechon in Manila. From humble beginnings to over 20 stores today, our mission has stayed true: to bring joy, tradition, and the best-tasting lechon to every Filipino home.
Our lechon is more than just food—it’s a symbol of celebration. Whether it’s a birthday, fiesta, or simple family dinner, Lydia’s Lechon has been the centerpiece of countless special moments for generations.
our mission
We are the preferred lechon house and restaurant in Luzon bringing Everyday Happiness to our customers and stakeholders as we enhance the lives of our employees and communities.
our vision
To be the country’s leading envoy of Filipino festive and diverse cuisine adhering solidly to our core values of Integrity, Ethics, Customers First and Excellence, progressively evolving consistent with its objective of providing sustainable quality products through efficient productivity process.
"I learned early on that life wouldn’t hand me anything. Growing up in a broken home and starting as a sidewalk vendor taught me that I had to fight for my dreams. I remember selling lechon at a young age, making every peso count. I decided to take control of my life, saying yes to opportunities, even when they seemed impossible. It’s that spirit of resilience and determination that has brought me here today."
Our Journey
From Humble Roots to Filipino Heart
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A Humble Beginning
With just P500, Aling Lydia opened her very first stall outside Our Lady of Sorrows Church on F.B. Harrison St., Pasay City, marking the birth of Lydia’s Lechon.
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Expanding Horizons
Lydia’s Lechon opened its first full-service restaurant along Roxas Blvd. in Baclaran, Paranaque City, elevating the lechon experience for its loyal customers.
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going beyond borders
The first branch of Lydia’s Lechon in Quezon City opened its doors, spreading the love for lechon to a wider audience and solidifying its place in Filipino cuisine.
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A New Taste in the City
Lydia’s ventured into the food court scene with its inaugural outlet in SM Sta. Mesa, bringing delicious lechon to mall-goers.
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A New Taste in the City
Lydia’s Lechon celebrated the opening of its 28th branch, a testament to its growing popularity and the love of Filipinos for its iconic dish.
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Elevating Flavor
The introduction of its own line of condiments allowed Lydia’s to enhance the dining experience, offering customers the perfect accompaniments to their lechon.
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Golden Anniversary
Lydia’s proudly celebrated 50 years of serving lechon goodness, honoring the legacy of flavor and tradition built over five decades.
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EMBRACING TECHNOLOGY
The launch of the Online Lechon Delivery website and app marked a new era for Lydia’s, making it easier than ever for customers to enjoy their favorite lechon from the comfort of their homes.
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STRONG AT 55
Lydia’s celebrated its 55th anniversary, reflecting on a legacy of resilience and commitment to quality in every dish.
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Overcoming adversity
In response to the pandemic, Lydia’s Lechon strengthened safety measures, embraced online orders, and introduced food trucks and kiosks. Our community support efforts kept us moving forward during these challenging times.
More than just lechon
While our lechon is often the star of big celebrations, we believe great food can make any day special. Lydia’s Lechon is perfect for any meal, whether you’re gathering with friends or enjoying a quiet family dinner. Over the years, we’ve expanded our menu with traditional Filipino dishes that pair perfectly with our famous lechon, offering something for every occasion.
Rooted in Family and Togetherness
At Lydia’s Lechon, our values are simple: food brings people together. We’re proud to have been part of countless family traditions, celebrations, and milestones over the decades. Every meal with Lydia’s is an opportunity to connect, share, and create memories.
Celebrating Everyday Moments
At Lydia’s Lechon, we believe that life’s small victories deserve to be celebrated. Whether it’s gathering with loved ones for a simple meal or surprising someone with a thoughtful gesture, these everyday moments bring joy and connection. Lydia’s Lechon is proud to be part of these occasions, making even the smallest wins feel special.